Off Season Strategy for Inflatable Business
Ever-changing seasons can have an influence on every industry and there will be a slow time of year. Planning ahead in case of the loss of incomes in the slow season is very important.
For inflatable businesses, the off season is in winter. It starts approximately from December and last through the early period of March. Setting up an inflatable product outdoors in winter weather can be dangerous for kids. Freezing cold damages vinyl, and you shouldn’t let people jump in your inflatables wearing ducky boots, either. There are not much outdoor activities in this period. You may be afraid of the revenues all the time and feel puzzled about how to run your inflatabe business as usual.
But you don’t have to wait and do nothing. There are still some strategies that you can flexibly get rid of this floundering situation during the winter time.
1. Having Indoor or Toddler Bounce House Party
Who said kids and toddlers can’t play with inflatable jumping houses just because of chilly weather, bounce houses can be used indoors. It’s perfectly safe if people follow the guidances to set them up correctly. As for inflatable toddler bounce house, you need to notice the the ages of participants before the party as it is designed for little kids and toddlers. Both indoor and toddler inflatables are less taller than normal size bounce houses, so they can fit into rooms, even with low ceilings. Like the normal bounce houses, the vibrant color scheme of indoor and toddler inflatables can still draw out the smiles and laughter from kids. Not just in winter, indoor and toddler inflatables have a big market all year long as they ensure the normal operation from the weather during the party.
2. Planning the Special Events
During the off season, you can seize the opportunity to provide attendees with the entertainment they’ll need in special holidays like Christmas and Halloween. Throwing a spooktacular party with inflatable products is another great thing you could plan. In order to do something special to make it different from other companies, you can choose holiday-themed inflatables like bouncy castles, slides and obstacle coureses, adding to the celebratory and festival atmosphere. Those inflatables are more than ready to provide your holiday gatherings with a dash of exciting, friendly competition. It is a great idea to include holiday-themed inflatables to your business.
3. Offering Advertising Inflatables
If you want to make extra money in winter time, how about selling advertising inflatables like advertising balloons, arches, sky dancers and cartoons? For business owners, they would like to promote themselves in the shopping mall, amuesement park and other outdoor places to kick things off and encourage new customers to come and see their latest products. You know the advertising inflatables will be the first thing people see when they arrive at the company and the last thing they see when they leave. This can leave a lasting impression. Thus, you can offer inflatables decorative products designed with a company’s name and logo to welcome people and build instant brand recognition.
4. Taking Care of Products
You want to present a professional and safe image as your customers will judge your business on the cleanliness of your inflatables. But during the businss operation, you probably don’t spend spare time to keep your inflatable products clean. The off-time in the winter is the perfect opportunity for you to thoroughly keep your units in the great state of maintenance. You should remove dirt and debris from your inflatables and wash them thoroughly for preventive health. Hiring trusty inflatables cleaning company or service is also a good way to efficiently clean your products and you don’t need to take up so much time and energy. Proper care will make your inflatables last longer, and save you money in the long run.
5. Purchasing New Units
Start thinking ahead for the next year. A wide range of new inflatables with fun themes, colors and sizes that attract as many customers as possible and make sure they have fun. Then you may consider: you want to add an inflatable obstacle course to your inventory, or some new style bouncy houses. Or some units just got worn out and need to be replaced. Although there are plenty of fun entertainment options for your business, you should find the best products that are safe enough to suit participant’s needs. Before the purchasing, you can pay attention to the kid’s interests like bright colors, favourite characters, hobbies and so on. Making your purchases in the off-season not only gives you influential preparation for a good start of coming year, but also can take your business to the next level!