It is a common practice for small businesses to undermine the significance of good public relations. PR is a traditional and a rather cheap method of advertising and if executed correctly, can prove to be more effective. Public relations can prove to be a useful tool if your objective is to reduce the cost of marketing and build a relationship with potential buyers.



Here’s how that can be done

1.Consider the options
PR is seen as positive presence of an entity in a community. There are a numerous methods to get the name of a business out in the community. Consider a press release for example, to announce the company’s latest achievements and accomplishments. You can even host a promotional event of your own to make introductions in the neighbourhood and establish new relationships.

If you already have satisfied and loyal customers, collect their testimonials. Positive feedbacks create a strong ripple effect, they attract new customers. Post these testimonials and reviews on your social media and your website. This will give you a sound credibility.

Think about a charity event in case you are hesitant of operating with the PR. With the intention of spreading the word around, offer free services to fundraisers, local events school charities especially on a hot summer day where your commercial inflatable water slide can be the highlight.

2.Moderation
Practicing moderation is the key. You don’t want to come across an overly promotional company. Don’t put in writing everything about every single event you’ve been a part of or post about them very frequently. This could cause more damage to your reputation than doing any good to it. Make use of these sparingly throughout the year to bring to light the awards of recognition that you may have received or charity event that you may have sponsored. Spread out the content and emphasise the most important accomplishments.

In the similar manner, when you participate in charity events, remember the purpose of the event. Practice humility and be open to conversation with the customers. It is about being the community’s member and leaving a positive image of the company. People tend to remember good intentions much longer compared to a traditional advertising spiel.

3.Impression
The local relevance of your business is one of the most crucial elements of PR. Why is it that the members of a community care about your business? Be specific while describing your business. Take care to stand out and present yourself in a unique manner. Your business is what should come to people’s minds when spoken of your area.

Writing about the organisations that support your company is also a good idea. This can further polish your reputation in the community as an entity that is a contributive presence. Public relations can be a more effective substitute of advertising if harnessed properly. This may even take your business further. Building up a reputation for your company that rents out well-maintained, high- quality inflatable water slides, bounce houses, obstacle courses among others, within the community can foster appreciation and long-lasting respect. Strategise and give time to careful planning that will work in favour of your business.